Yummies Intercontinental, the fast-growing Nigerian Quick Service (QS) group founded in 2022 and powered by technology, delivery, and exceptional service, is pioneering a strategic menu standardisation and specialisation initiative across its portfolio. With a vision to deliver Africa’s most desired QS brands in food and hospitality and aggressive plans to expand to 200+ locations through franchising by 2030, this bold reform begins with a targeted test phase at beloved brand Scoops. The move separates core meal categories to sharpen focus, boost quality, and drive sustainable growth at its two current locations in Makurdi and Gboko.
A Journey Back to Scoops Roots
Scoops launched in Gwarinpa, Abuja, as a pastry-centric quick-service restaurant, delighting customers with signature items like burgers, shawarma, pizza, milkshakes, and snacks. As the brand expanded—most recently to Makurdi in Benue State, its pursuit of profitability led to an expanded menu, incorporating hearty staples such as fried rice, jollof rice, spaghetti, chicken, and fish.
While business has thrived steadily, this evolution slightly deviated from Scoops’ original vision of locally inspired pastries and quick bites. Now, Yummies is realigning with that pastry-first ethos to unlock even greater potential, building on its commitment to fresh, locally-sourced ingredients and modern culinary artistry.
Introducing Mr. Jollof: A Fresh Subsidiary for Everyday Staples
At the heart of this reform is the launch of Mr. Jollof, a vibrant new subsidiary under the Yummies Intercontinental. Mr. Jollof will specialize exclusively in affordable, staple meals including jollof rice, fried rice, spaghetti, and chicken tailored for the everyday Nigerian.
Key Priorities for Mr. Jollof:
- Affordability First: Fair profit margins ensure meals remain accessible and budget-friendly.
- Uncompromising Quality: Great taste, healthy ingredients, and eco-friendly packaging.
- Efficient Service: Swift delivery to keep customers coming back, leveraging Yummies’ tech-enabled platforms like Ingrid’s for seamless scaling.
By dedicating resources to these staples, Mr. Jollof eliminates menu congestion, streamlines the supply chain, reduces wastage, and maximizes revenue through hyper-focused operations—aligning with Yummies’ mission to blend local flavors with global QS standards.
Scoops: Rediscovering Pastry Perfection
Meanwhile, Scoops Café will reclaim its spotlight as the go-to destination for indulgent pastries and quick bites. Its streamlined menu will emphasize:
- Pizza, burgers, shawarma, milkshakes, and snacks.
Key Priorities for Scoops Café:
- Taste and Quality Above All: Premium ingredients and flawless execution, even if it means premium pricing, as praised by frequent customer Maria Mimi: “Scoops Cafe offers a delightful blend of authentic Nigerian flavors and modern culinary artistry, using fresh, locally-sourced ingredients.”
- Wider Profit Margins: Specialization allows for optimized costs and higher returns on pastry sales.
This separation empowers both brands to excel in their niches, enhancing overall quality, specialization, and customer satisfaction across Yummies’ growing network.
The Test Phase: Side-by-Side Innovation
Yummies Intercontinental is kicking off with a pilot test period of 1–2 months, running Mr. Jollof alongside Scoops Café at select outlets in Abuja and Makurdi. This real-world trial will measure performance metrics like sales, customer feedback, and operational efficiency.
Based on results, Scoops will roll out its refined pastry-only menu, fully transferring serial meals to Mr. Jollof. Until then, both brands operate in harmony, offering customers the best of both worlds and supporting Yummies’ franchise-ready model for rapid expansion.
Why This Matters: A Win for Customers, Operations, and Growth
This initiative isn’t just about menus, it’s a blueprint for excellence. By avoiding overlap, Yummies Intercontinental minimizes waste, sharpens supply chains, and amplifies revenue. Customers gain specialized expertise: affordable, hearty meals from Mr. Jollof and premium pastry bliss from Scoops. As the company scales from its three Nigerian locations toward global dominance, this reform underscores its innovative spirit in Nigeria’s vibrant food scene.
“We believe this separation will elevate every aspect of our business,” says Philip Okoye, Ceo Yummies Intercontinental. “It’s a return to our roots with a forward-thinking twist delivering more value to Nigeria’s vibrant food scene, one delicious bite at a time.”
About Yummies Intercontinental
Founded in 2022, Yummies Intercontinental is a leading Nigerian group of companies owning and operating innovative quick-service restaurants, blending local flavors with global standards for joyful dining experiences.